Google Reportedly Enters $100 Million Partnership With Magna Global
Google has reportedly struck an "upfront" deal with Interpublic Group's Magna Global, which oversees $37 billion in media billings globally. USA Today reports that Magna Global has committed $100...
View ArticleShonda Rhimes To Take Over Thursday Nights On ABC
It's that time of the year again, upfronts in New York City, where television executives announce their fall primetime schedules for advertisers. It looks like it's Shonda Rhimes' world, and we're just...
View ArticleConan O'Brien Signs With TBS For Another Four Years
Chalk up another win for Team Coco. The world of late night talk shows will be much different this time next year. David Letterman has already announced his retirement, Stephen Colbert will take his...
View ArticleYouTube Connecting Brands To Viral Videos
YouTube announced at the Digital Content NewFronts a new product enabling brands to advertise on its fastest-rising videos. The product, called Breakout Videos, identifies videos as they begin to go...
View ArticleUpfronts Vs Newfronts: Controversy Over Online Video Audience Measurement
What is the appropriate way to compare the audiences of an online video series and a television series? This controversy can also be called... The Upfronts vs. the Newfronts! The Upfronts is where ad...
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